What is Affinity Business?

Affinity business is a type of business model in which a company partners with an organization or group of people that share a common interest, hobby, or profession. A company offers specialized products or services to the members of a group, which are designed to meet their specific needs and interests.

The advantage of the affinity business model is that it allows companies to tap into a consented pre-existing customer bases that are already interested in their products or services. It also allows companies to differentiate their offerings and stand out in a competitive market by offering products and services that are tailored to the specific needs of a particular group.

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Exciting opportunities exist by enabling your business to maximise the power of its client networks.

We are able to tailor, white label or add on affinity and assist solutions for your own client base. By leveraging off our platform you can generate additional passive revenues with little or no additional administrative expense, create client loyalty, and further differentiate your brand and increase customer retention.
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Our services can include:

• Initial Consultancy and Assessment
• Review brand associations
• Identify Affinity Opportunities (Product review: Insurance & Non-Insurance)
• Technology Integration assessment
• Forecast Potential via Financial Plans
• Obtain Executive sign-off
• Coordinate Implementation
• Reporting / bordereaux management
• Structured meetings and feedback
• Bespoke product development